Friday, January 22, 2010

'How We Decide' And The Paralysis Of Analysis

Jonah Lehrer is pathologically indecisive.

"I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios," he says. "That's when I realized I had a problem."

The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.

On Fresh Air, Jan 22, 2010.

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